We define current problems and their solutions, make recommendations and advice on solution implementation.

SWOT-analysis is a method of competitor analysis, which identifies the main strengths, weaknesses and key functions of direct and non-direct competitors in order to dive into the product and determine its further development strategy.

We conduct interviews with users to understand their needs and problems, as well as to identify the main functions of the product.

To analyze the product more accurately, one of the methods we use is persona formation to understand the main needs and problems faced by the target audience of the product. To form personas, we use interviews with users, categorize them and synthesize the main personas from real user data.

The process the consumer goes through when he seeks to transform his existing life situation into a desirable one, but cannot because there are constraints that stop it. Always based on personas and their pain points.

The list of features is a general list of all the functionality of the product. It is the final stage of all stages of research. It forms the basis of the future product.

Not all of the features in a project turn out to be as important as they seem at first glance. This step helps you stay focused and save the team’s time.

The information architecture is a hierarchical visual diagram of the product that shows how the screens are interconnected and what functionality each of them has.

Interaction patterns are widespread solutions to common usability problems. They are ready-made UX solutions that can be adopted, modified, improved and used in any environment, as long as it solves the user’s problem. In design, an interactive pattern is usually associated with some large-scale feature, but in fact even a small component can have its own interaction pattern.